
It would also attract people who watch such programmes as Criminal Minds (Produces by ABC Studios) as it contains the same theme of Investigators trying to find a serial-killer/kidnapper.
As the film fits into the genre of a thriller it would attract thrill-seekers.
As the film is related to the Olympic Games (a world-wide event) it would attract a wide audience- stretching across different countries.
In 2012 the Olympic games is being held in London, this would be convenient as it could be released close to this time as it would be a theme present in the Media and would therefore attract more people. It is also convenient that it is being held in London as it would seem that a British film relating to the Olympics would be a hot topic.